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Barclays wanted to drive awareness around risk among team members. They needed an eye-catching campaign that would be shift people’s attitudes.


The challenge

Some colleagues felt that certain risks weren’t their responsibility. Barclays needed everyone to be vigilant and take ownership of issues.


The idea

We created a concept around being ‘Risk Hunters’, actively seeking out threats.


Imagery of risks and dangers found in the natural world not only cut through Barclays’ existing corporate communication, it tapped into our primitive response to threat and the desire to remove that danger. 


Copy is assertive yet playful, working with the imagery to create a memorable message.

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