About me

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Hi, I'm Toby, how are you doing? (Virtually shakes hands) 

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Thanks for wanting to learn more about me.

 

In a nutshell, I’m a senior copywriter and editor with over 15 years’ experience writing for global brands like Nestlé, Barclays and VistaPrint.

 

On my copywriting travels, I’ve had the chance to explore the worlds of marketing and branding, sustainability, and behaviour change.

 

The red thread connecting every area I’ve worked is understanding what makes people tick. What are their hopes and fears, wishes and frustrations? Thinking about how emotion drives action fascinates me. 

 

When it comes to writing itself, I’ve worked on everything from digital banners and video scripts, to brand identity and messaging strategy. I know this makes me a bit of a Swiss Army Knife, but if you’ve ever forgotten to pack the bottle opener and the knife for the picnic, you know how handy they are.

 

One last thing about me - I love collaborating. Working with others to come up with new ideas or ways to solve problems is something that gives me sooooo much energy.

 

In my spare time, you’ll find me cooking up big breakfasts (porridge tip: add an egg), going for walks in the Kent countryside, reading something from the Willoughby Book Club, and trying to persuade the jasmine in my garden to grow.

You can reach me on LinkedIn and at tobyocarroll@yahoo.co.uk

Really looking forward to hearing from you.

Toby

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P.S. If you're still intrigued, you can dig into my CV