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As a Copy Manager at Vista, I was the copy point of contact on global cross-channel campaigns and helped lead the messaging exploration. The brief for this campaign was for small business owners to increase their word of mouth recommendations using distinctive design.
I worked with the art director to develop the company name, the logo, slogan and look and feel. By creating a series of headlines with different strategic ways in, I was able to collaborate with the writers to make sure there was a consistent messaging thread across all channels.
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