VistaPrint digital ads

VistaPrint’s marketing had gained a reputation for being overly direct and offer-driven. I was tasked with elevating the brand voice for VistaPrint’s banner ads and paid social channels (Facebook, Instagram, Pinterest, Snapchat and Google). 

 

Collaborating closely with art directors and marketers, I helped elevate the brand voice, weaving in more personality while ensuring the message was still quick to digest.

 

In addition, we adapted the message to complement the characteristics of each social platform, all the while ensuring copy and design combined to create an impactful creative.