Nestlé promo videos

Nestlé's drinks unit (responsible for brands like Buxton, Perrier and San Pellegrino) were hosting their Purpose in Action sustainability event. The event would attract industry leaders, sustainability experts, and Nestlé brand builders. 

​

The challenge

We were tasked with creating 60-sec inspirational videos to open and close the event. The videos needed to excite, educate, and inspire action.

​​

The idea

The opening video focuses on how marketers can use emotion and storytelling to communicate Nestlé’s sustainability efforts. In the closing video script, I’ve taken inspiration from the COM-B behavioural change model, which highlights how people need capability, opportunity and motivation to influence behaviour.

​

The result

The client was extremely pleased with the videos, mentioning how they captured the spirit and energy of the event. The client used the videos as publicity to promote the event throughout the Nestlé organisation.

 

​