Out-of-home campaign for Liverpool FC x Vista
As part of Vista’s official partnership with Liverpool FC, we were tasked with creating an out-of-home campaign to feature on digital screens throughout Liverpool city centre. The campaign would coincide with the final weeks of Liverpool’s historic 2021-22 season where they were on course for 4 major trophies (ultimately winning 2).
The challenge was celebrating Liverpool FC's achievements while also promoting Vista’s role as an official partner and supporter of small businesses in a way that felt genuine.
I was part of the creative team who developed the concept of supporting Liverpool FC though the words of local small business owners. The result was a series of creatives that felt genuine and would strike an emotive chord with the city, while also showcasing Vista’s role as partners to Liverpool FC and small businesses.