Out-of-home campaign for Liverpool FC x Vista

As part of Vista’s official partnership with Liverpool FC, we were tasked with creating an out-of-home campaign to feature on digital screens throughout Liverpool city centre. The campaign would coincide with the final weeks of Liverpool’s historic 2021-22 season where they were on course for 4 major trophies (ultimately winning 2).

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The challenge

We wanted to celebrate Liverpool FC's achievements, while also promoting Vista’s role as an official partner and supporter of small businesses in a way that felt genuine.

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The idea

I was part of the creative team who developed the concept of supporting Liverpool FC through the words of local small business owners. On match day, the city's small business thrive - their success is entwined with the team's (hence the sub-line "Partners of Liverpool FC and the small businesses who live for The Reds."). We wanted to capture that community feel.

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The result

The creatives, which featured throughout the city, felt authentic, hit the right emotional chord, and showcased Vista’s role in a subtler way. The featured business owners were proud to promote their involvement on social media.