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Radio ads

For 2 years I wrote VistaPrint’s radio ads and podcast talking points. The scripts followed a direct response in their approach and were written for the US and Canada.

SMVP-The Game 30_v3
00:00 / 00:30
The Event 60 sec radio ad
00:00 / 01:00

The Game – 30 sec VistaPrint radio script


VO: Here are 3 things about VistaPrint business cards. Which do you think is true?

One. Our business cards are now edible.

[SFX: munching]

Two. Our business cards now come with sound effects.

[SFX: DJ air-horn effect]

Three: Our business cards now ship for free.

[SFX: swoosh]

Yep, it’s three. All VistaPrint business cards now ship for free.

And that goes for any quantity.

You pick the style, the shape and the paper.


The result is a card you’re proud to hand out.

So visit for free shipping on all business cards, in any style and any quantity. Just use promo code GO FOR IT. That’s, promo code GO FOR IT.

The Event - 60 sec VistaPrint radio script

SFX: ambient sound from a wedding reception

VO: You’re catering a wedding and the bride says,

BRIDE: “Everyone is raving about the hors d’oeuvres.”

VO: You look out across all those guests. Your smile beams. Your heart pounds.

This is the moment when the right business card is essential, and VistaPrint can help.

Right now, you can customize 500 cards starting at $9.99 at That’s 500 professional cards for just $9.99.


So now imagine that same wedding, but instead of seeing a crowd of faces, you see a room full of chances worth chasing.


You’re ready to Own the Now, with a stack of business cards that are as enticing as your entrees.


And VistaPrint caters to any small business. You choose the paper, the shape and the finish.

Go with a square card, or maybe one with rounded corners and a metallic finish.

Whatever your style, create a card that gives you the confidence to make the most of every opportunity. Because either you let things happen, or you make things happen.

Start now at and get 500 business cards starting at $9.99. Use promo code 1-2-1-2 at checkout. That’s, promo code 1-2-1-2.

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