Sanofi creative concept

Sanofi, a global French pharmaceutical band, were launching a new global leadership programme. They needed a distinctive engagement campaign to catch the imagination of their senior leaders.

 

The challenge

Sanofi have traditionally been seen as pioneers in the field of pharmaceuticals. But for too long they’d been playing it safe. To drive the company forward, Sanofi needed its leaders to step outside their comfort zones.

 

The idea

Sanofi’s vision is ‘Chasing the miracles of science to improve people’s lives’. We wanted to build off that legacy with our concept: ‘Chase your impossible’. It’s about exploring how real discoveries happen when we go beyond the limits of our knowledge and abilities. The headlines follow a ‘What if…?' copy construct that reframes challenges as opportunities.

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The result

In 2024, Sanofi rolled out its Transformation Excellence program to over 10,000 Sanofians globally. The “Chase your impossible” concept formed a key part of this rollout, ensuring the suite of training programmes looked and felt consistent. 

Employees taking part in the programmes showed a +1.3 point increase in satisfaction around Change & Transformation.